16+
years in production
Growth Partner @ Confluence & Kujo AI · Bar, Montenegro — worldwide
I build growth engines for businesses mainstream agencies won't touch.
16+ years at the intersection of gaming, entertainment and digital marketing. 6 startups from scratch, teams up to 80+, $5M+ revenue impact — from indie studios to AliExpress, 1inch and Burning Man. iGaming, crypto, AI and other high-risk verticals are my home turf.
GONCHARIK, K. — GROWTH PARTNER
6
ventures launched from zero
$5M+
revenue impact delivered
$15M
raised by a flagship project
The board
Fixed scope · fixed price · consulting prepaid · longer engagements staged 50/50
Expert call
60–90 min for funds, agencies and operators: iGaming production, MGA compliance, web3 gaming, CIS/LatAm markets, AI content.
SAME WEEK
$300 / hr
GEO expansion strategy
Market-entry strategy for a new region (LatAm, CIS, Europe, Tier-1): regulatory landscape, media mix, local partnerships, entry unit economics. Written document plus a defense session.
2 WEEKS
from $2,500
Growth / funnel audit
A teardown of your acquisition engine: channels (PPC, ASO, in-app, influencer, affiliate), the CAC → ROI → LTV → retention funnel, and a prioritized action plan. No vanity metrics.
7–10 DAYS
from $1,500
Zero-to-one launch sprint
Idea → offer → GTM → a plan to ship your first profitable unit. For founders whose product has been "almost ready" for months.
2–3 WEEKS
from $2,500
Investor package
Pre-seed / seed materials: narrative, deck, unit economics, round structure. Built with the experience of raising Kujo AI's own round right now.
7–10 DAYS
from $2,000
Fractional Growth Partner
10–15 hours a week inside your team: growth strategy, channels, pipelines, special projects. For operators without a CMO or Head of Growth. 1 slot open.
FROM 1 MONTH
from $3,000/mo
Production rescue
Team stuck, deadlines slipping and nobody knows why. I rebuild planning and reporting into a predictable pipeline. Track record: Nival (−50% unit costs, same output), Black Wing (cleared a 20% delay).
2–4 WEEKS
custom
HOW IT WORKS — 01 free 20-minute intro call · 02 fixed scope & price · 03 consulting is 100% prepaid, longer engagements are staged 50/50 by milestone.
Who I help
Four kinds of people write to me
01
iGaming / high-risk operators & CMOs
You need growth in a restricted category mainstream agencies won't touch: new GEOs, channels that survive compliance, funnel economics instead of vanity metrics.
02
Founders of gaming & entertainment studios
The product exists, the growth doesn't. From a funnel audit to a fractional growth partner working inside your team.
03
Pre-seed / seed founders — AI, content, creator economy
You're heading into a raise: narrative, deck, unit economics, intro strategy — from someone raising his own round right now.
04
Funds & agencies
You need operator-level expertise in gaming, iGaming, web3, CIS or LatAm: expert calls, due diligence, a second pair of eyes on the deal.
Not a fit if
- You need a full-time employee — I work in scoped engagements.
- The budget is "after the results" — everything here is prepaid.
- You want a cheerleader, not an operator — I'll tell you when the plan doesn't add up.
How I work
Operator, not advisor. I don't advise from the sidelines — I've built it myself: 6 startups, P&L, cashflow, teams up to 80 people. Every recommendation has already survived my own mistakes.
Funnel economics is the only KPI. CAC → ROI → LTV → retention. If a metric doesn't move money, it's not on the table. That's the standard at Confluence.
Compliance-aware growth. Growth in regulated niches without the landmines — I've personally walked a studio through an MGA audit, talking to the regulator directly.
Transparent pipelines, predictable delivery. Executive-producer discipline: planning you can see through, dates that hold. At Nival that meant cutting unit costs by 50% with no drop in output.
Fact sheet
BASEBar, Montenegro
TIMEZONECET / CEST
LANGUAGESEN · RU · SR
EDUCATIONMBA candidate, ESEM Business School
DOMAINSiGaming · Crypto · AI · High-risk growth
RESPONSE TIMESame day
BASE OF OPERATIONS — BAR, MONTENEGRO
Track record
Selected productions, 2008–2026
Nord Beaver · Co-founder, 2020–2025
Studio built from zero to $1.6M annual revenue (4x growth), 4 offices worldwide. Clients: AliExpress, 1inch, Burning Man 2021.
Flagship web3 project
$15M+ raised through an NFT mint.
1inch · DeFi Racer
Gamified launch: working prototype in 2 weeks, live product in 2.5 months. Live at defi-racer.web.app.
True Lab · 2019
iGaming provider built from scratch, two offices; personally led and passed the MGA audit, talking directly to regulators.
Mentorship
Took a founder to 9x revenue growth ($500k/mo run-rate) at 30% margin in one year.
Nival · 2014–2016
Led a 60+ person team through a core-concept pivot into Early Access, cutting business-unit costs by 50%.
Jam Style · 2023–2026
Turned a single-client studio into a multi-project production hub, doubling revenue.
Mind Meal · 2013
Grew a team of 6 into a full-cycle publisher shipping 2 MMOs in a year; negotiated directly with Tencent and Perfect World Europe.
EARLIER — Mail.ru Games, Game Insight, Arkadium, Belka Games, ITMO (product management lectures).
Now
Where the case studies keep coming from
Confluence
Performance agency for iGaming, crypto and high-risk verticals. Business development and growth strategy for clients, launching brands into new GEOs.
Kujo AI
AI video-production platform for entertainment. Business development, partnerships, investor relations — currently raising a pre-seed round.
What clients say
Real names, real projects — ask any of them
Production · 1inch
We launched a gamified project for 1inch — still a startup back then — with Kirill and his team in 2021. While other teams asked for a month just to write a spec, we had a working prototype in two weeks. A week before commercial launch we play-tested the mechanics with a live audience and still had time to make the core loop more fun. All done by hand — no AI to lean on back then.
Vladimir — CPO, 1inch · the project: DeFi Racer
Zero-to-one launch sprint
In 2024 I moved to a new country and had to rebuild my practice from zero. Kirill shipped my landing page in a couple of days — structure, copy, booking forms, SEO in three languages. It now brings about 1,000 visitors a week and is my main source of new clients.
Anastasia Petruseva — therapist, petruseva.com
Fractional Growth Partner
We started working with Kirill in late 2024, when I'd hit a scaling ceiling. Within a year the business grew almost tenfold. Of course the growth is my own work — but with Kirill it was organic and manageable: every step made sense.
Vyacheslav — Founder, Kids Games publishing
Partnership · 15 years
Kirill and I have worked together across different projects since 2011. His superpower is turning a raw hypothesis into an offer you can put in front of a client — at Confluence this is how we shape new business lines and pitch them to top players in our vertical.
Andrey Mikhalchenko — Founder, Confluence Agency
Idea to launch · Kujo AI
Kirill and I have crossed paths in projects for almost twenty years — and after all that, we're building together again, now at Kujo AI. His role: catch a creative hypothesis, fit it into the strategy, prioritize it, and carry it to launch. Nine ideas out of ten die in conversations — with Kirill, they ship.
Mikhail Badelin — Co-founder, Kujo AI
FAQ
The questions people ask before the first call
Why is consulting 100% prepaid?
You're not buying hours — you're buying a slot in a production calendar and an artifact by a date. Prepayment is what makes the fixed deadline possible: a paid slot doesn't move, doesn't get bumped, doesn't wait for "next week".
What if I'm not satisfied with the outcome?
Written deliverables include one revision round to sharpen scope — a bigger change of direction is re-scoped honestly as new work. Longer engagements (GEO strategy, launch sprints, investor packages) are staged 50/50 by milestone: the second half is only due once you accept the deliverable. If we haven't started yet, your prepayment comes back, no questions.
How do I pay?
Whatever is easiest on your side: crypto (USDT), SEPA transfer, Wise, or a classic invoice from a Serbian legal entity if your accounting needs paperwork.
Do we sign a contract or NDA?
Yes — service agreement and NDA with a Serbian legal entity (DAAA Games). Your materials, numbers and plans stay confidential by default, whether we end up working together or not.
Who owns the result?
You do — fully. Decks, documents, strategy files, source materials: everything transfers to you on final payment. No licensing games, no hostage files.
What do you need from me to start?
A 20-minute call and your raw materials: for a GEO strategy or audit — your numbers and channel access; for an investor package — current notes and figures; for a fractional engagement — access to your team and data. After that I don't drip-feed you questions: I collect what I need up front and go build.
What happens on the free 20-minute call?
Diagnosis and a route: what the task actually is, which format solves it, what it costs and when it lands. If I'm the wrong person for it — I'll say so directly and point you to someone better suited.
Do you work hourly or on retainer?
Mostly no — fixed scope, fixed price. Two exceptions: expert calls are billed hourly, and Fractional Growth Partner is a monthly retainer (1 slot open).
Do you work with adult, crypto, cannabis and other restricted categories?
Yes — that's the specialization, within the legal bounds of the client's jurisdictions.
How is this different from an agency?
I'm an operator embedded in your team, not an outside contractor. If you need agency-scale execution, that goes through Confluence — I'll make the introduction.
One email starts the clock
First step is always free: a 20-minute diagnostic call. I reply the same day.