16+
years in production
Business operator · 16 years of zero-to-one · Bar, Montenegro — working worldwide
From stuck idea to first launch. Operator, not advisor.
I've spent 16 years launching products from zero — my own six ventures and other people's, with teams up to 80 people and clients from indie studios to AliExpress. I help founders shape the idea, package it, and ship the first launch — and reignite the drive when it stalls. Fixed price, fixed deadline, no retainers.
GONCHARIK, K. — OPERATOR
6
ventures launched
80+
largest team built
$15M
raised by a flagship project
Start here
Three doors — pick the one that sounds like you
01
You have a business or product idea — but it's been "almost ready" for months?
→ Idea-to-offer session 02Your practice or product needs a site that brings clients — not one that just exists?
→ Landing page sprint 03You want an activation people remember — a gamified page or a branded mini-game?
→ Branded mini-gameI WORK WITH — solo founders · independent practitioners · serial experimenters: people who test more hypotheses than they have hands for.
The board
Fixed scope · fixed price · consulting prepaid · builds 50% upfront
Expert call
60–90 min deep dive: gaming & iGaming production, web3, publishing in CIS/EU, MGA compliance, studio operations. For funds, agencies and founders.
SAME WEEK
$250 / hr
Idea-to-offer session
You have an idea that won't settle. In two working sessions we shape it into a concrete offer: who it's for, why they pay, what ships first. You leave with a one-pager and a launch plan.
1 WEEK
$400
Investor deck
Pre-seed / seed pitch deck done for you: narrative, structure, unit economics, design-ready copy. Built from your materials in one working week.
7 DAYS
from $1,500
GTM & growth audit
A written teardown of your go-to-market: channels, funnel, offer, geo expansion — with a prioritized action list you can execute without me.
5 DAYS
$500
Landing page sprint
A one-page site for your practice or product: copy, build, forms, email, multilingual SEO. Live on your domain in two days.
48 HOURS
€400
Branded mini-game
An HTML5 mini-game for your promo, hiring funnel or community: mechanics, branding, deployment. From proven templates to custom builds.
1–3 WEEKS
from $500
Founder reset
The business runs, but the drive is gone. A structured reset for founders in stagnation: honest diagnosis, options on the table, a plan you believe in — from someone who has lived through both scale and shutdown.
4 SESSIONS
from $150 / session
Production rescue
Your team is late and nobody knows why. I come in, rebuild planning and reporting, and hand you back a predictable pipeline. Scoped after a diagnostic call.
2–4 WEEKS
custom
HOW IT WORKS — 01 free 15-minute diagnostic call · 02 fixed quote & deadline · 03 consulting and calls are 100% prepaid, sites and builds are 50% to start / 50% on delivery.
Who this is for
Saves us both a 15-minute call
People write to me when
- The idea exists but the launch doesn't — it's been "almost ready" for months.
- A deck, landing or prototype is needed by a date, and the date is close.
- The team is busy but nothing ships — production feels like fog.
- A fund or agency needs an operator's view on gaming, iGaming or web3 — from someone who ran the floor, not read about it.
- The business works, but the founder doesn't feel it anymore.
I'm the wrong person if
- You need a full-time employee — I work in fixed-scope engagements.
- The budget is "after the results" — everything here is prepaid.
- You want a cheerleader, not an operator — I will tell you if the plan doesn't add up.
- The project needs a year of meetings before the first artifact — I ship in days and weeks.
What clients say
Real names, real projects — ask any of them
Production · 1inch
We launched a gamified project for 1inch — still a startup back then — with Kirill and his team in 2021. While other teams asked for a month just to write a spec, we had a working prototype in two weeks. A week before commercial launch we play-tested the mechanics with a live audience and still had time to make the core loop more fun. All done by hand — no AI to lean on back then.
Vladimir — CPO, 1inch · the project: DeFi Racer
Landing page sprint
In 2024 I moved to a new country and had to rebuild my practice from zero. Kirill shipped my landing page in a couple of days — structure, copy, booking forms, SEO in three languages. It now brings about 1,000 visitors a week and is my main source of new clients.
Anastasia Petruseva — therapist, petruseva.com
Advisory · scaling
We started working with Kirill in late 2024, when I'd hit a scaling ceiling. Within a year the business grew almost tenfold. Of course the growth is my own work — but with Kirill it was organic and manageable: every step made sense.
Vyacheslav — Founder, Kids Games publishing
Partnership · 15 years
Kirill and I have worked together across different projects since 2011. His superpower is turning a raw hypothesis into an offer you can put in front of a client — at Confluence this is how we shape new business lines and pitch them to top players in our vertical.
Andrey Mikhalchenko — Founder, Confluence Agency
Idea to launch · Kujo AI
Kirill and I have crossed paths in projects for almost twenty years — and after all that, we're building together again, now at Kujo AI. His role: catch a creative hypothesis, fit it into the strategy, prioritize it, and carry it to launch. Nine ideas out of ten die in conversations — with Kirill, they ship.
Mikhail Badelin — Co-founder, Kujo AI
Recent work
Small artifacts, real deadlines
Production · web3
DeFi Racer — gamified launch for 1inch
A racing mini-game built as a gamification project for DeFi startup 1inch: working prototype in two weeks, live product in 2.5 months, mechanics play-tested with a real audience a week before commercial launch.
Landing page sprint
Therapy practice site — petruseva.com
A practitioner relocating to a new country needed a client-generating site from zero: copy, booking forms, email integration, SEO in three languages. Now her main source of new clients at ~1,000 visitors a week.
Branded mini-game
JeDiBo — a board game in the browser
A digital version of a board game, live in the browser — plus a spin-off with intentionally seeded bugs used as a QA hiring test: candidates play and hunt defects instead of filling out forms, cutting screening from hours to minutes.
HTML5 · published
Casual games in worldwide distribution
Shipped and published HTML5 titles running on distribution platforms — proof the pipeline goes all the way from concept to storefront, not just to a demo build.
Investor deck
Pre-seed deck for an AI content platform
Fifteen slides from raw founder notes: investment thesis, unit economics, ask structure — built to open doors for a $600–900K pre-seed round in a high-competition vertical.
OPEN SLOT
Your project — this cell is reserved for it.
From brief to live artifact in 48 hours to 3 weeks, depending on the line you pick on the board.
Claim the slotTrack record
Selected productions, 2008–2026
Nord Beaver · Co-founder
Scaled a studio from $100k to $1.6M annual revenue in three years; 4 global offices. Shipped for AliExpress, 1inch and Burning Man; flagship project raised $15M+ via NFT mint.
True Lab · Executive Producer
Built an iGaming game provider from scratch across two offices; personally led and passed the MGA audit, talking directly to regulators.
Jam Style · Co-founder
Turned a single-client studio into a production hub, doubling revenue with interchangeable teams running multiple projects in parallel.
Advisory · Private practice
Mentored a founder to 9x revenue growth ($500k/mo) at 30% margin in one year; built planning pipelines that improved accuracy by 25%.
Nival · Head of Development
Led a 60+ person team through a core-concept pivot into Early Access while cutting business-unit costs by 50%.
Earlier · Mail.ru, Game Insight, Arkadium
Marketing production for the region's largest gaming portal; delivery management and data-driven development frameworks across multiple studios.
Operating principles
Zero-to-one is my habitat. Every venture I've run started as an empty page: no team, no pipeline, no process. The skill I sell is turning that into a machine that ships — fast enough to matter, disciplined enough to survive.
High-risk verticals don't scare me. iGaming, web3, adult, crypto — I've built compliant, profitable operations where most producers won't go, including direct work with regulators.
Fixed price beats hourly. You're not buying my time, you're buying an artifact: a deck, an audit, a working site, a rescued schedule. Scope is agreed up front, payment is up front, delivery date is in the contract.
I've seen both sides of the curve. I grew a studio to 70 people — and I wound one down when the market died. That second experience is worth more to a founder in trouble than any success story.
Fact sheet
BASEBar, Montenegro
TIMEZONECET / CEST
LANGUAGESEN · RU · SR
EDUCATIONMBA, ESEM Business School
DOMAINSGaming · iGaming · Web3 · AI video
RESPONSE TIMESame day
BASE OF OPERATIONS — BAR, MONTENEGRO
FAQ
The questions people ask before the first call
Why is consulting 100% prepaid?
You're not buying hours — you're buying a slot in a production calendar and an artifact by a date. Prepayment is what makes the fixed deadline possible: a paid slot doesn't move, doesn't get bumped, doesn't wait for "next week".
What if I don't like the result?
Every build includes two revision rounds — enough to polish, not enough to redesign forever. Bigger changes of direction are re-scoped honestly. And the real safety net: if you don't accept the work, the second 50% is never due. If we haven't started yet, your prepayment comes back, no questions.
What happens if you miss the deadline?
The model protects you by design: builds are paid 50/50, and the second half is only due when you accept the work. I don't get paid in full for something you haven't approved — that's been the deal since 2008.
How do I pay?
Whatever is easiest on your side: crypto (USDT), SEPA transfer, Wise, or a classic invoice from a Serbian legal entity if your accounting needs paperwork.
Do we sign a contract or NDA?
Yes — service agreement and NDA with a Serbian legal entity (DAAA Games). Your materials, numbers and plans stay confidential by default, whether we end up working together or not.
Who owns the result?
You do — fully. Code, copy, source files, design assets: everything transfers to you on final payment. No licensing games, no hostage files.
What do you need from me to start?
A 15-minute call and your raw materials: for a deck — numbers and current notes; for a landing — the facts of your practice or product; for a game — brand assets. After that I don't drip-feed you questions: I collect what I need up front and go build.
What happens on the free 15-minute call?
Diagnosis and a route: what the task actually is, which artifact solves it, what it costs and when it lands. If I'm the wrong person for it — I'll say so directly and point you to someone better suited.
Do you work hourly or on retainer?
No. Fixed scope, fixed price, fixed date — that's the whole model. The single exception is expert calls for funds and agencies, which are billed per hour.
Hosting, domain and maintenance for landing pages?
Hosting for a standard landing is free — I deploy to Cloudflare Pages, you buy the domain (~$10–15/yr), and I hand everything over with full access. No maintenance fees, the site is yours. For high-traffic or heavy projects (promo campaigns, game launches, media-rich pages) infrastructure is scoped as a separate budget — and we'll flag it on the diagnostic call, before any money changes hands.
One email starts the clock
First step is always free: a 15-minute diagnostic call. I reply the same day.